一般社団法人伝統文化創造推進機構のプレスリリース
Experience our new VR Tenryo Oita Whiskey Museum! Virtual tours and videos on whiskey culture and a director’s talk for those unable to visit in person.
Tenryo Hita Whisky Museum: 2023 Legendary Whisky tasting Campaign
Project Outline
●Event Name
Tenryo Hita Whisky Museum: 2023 Legendary Whisky tasting Campaign
●Date, time, and place
◎Date: November 12 – December 23, 2023 (closed on Wednesdays)
Weekly whisky offerings, held for 6 weeks.
◎Location:
-Tenryo Hita Whisky Museum: 3-4 Honjo-cho, Hita City, Oita Prefecture.
-VR Tenryo Hita Western Whisky: https://kimono.mpuf.org/yoshu
Enter from the special campaign website
●Fees
★Campaign Rates
Museum tour with whisky tasting / 20 years and older, 3,000 yen (including museum admission fee) / Closed: Wednesdays
Viewing the collection and whisky tasting while listening to the director’s talk
1ｓｔ round : 13:00－
２nd round :15:00－
Capacity: 15 people for each session
Age may be checked at the site.
★Privilege 20% off Museum Shop items (some exclusions apply)
★Normal museum admission and operating hours during the campaign, regular admission and bar use are also available.
Hours: 11:00 – 17:00 Closed: Wednesdays
Adults: 800 yen, elementary and junior high school students: 500 yen, children under 5: free,
group discount for groups of 10 or more: 600 yen (with soft drink)
★Regular bar hours (bar next to the museum): 20:30 – 24:30 Charge 300 yen (with snacks)
Closed: Basically open all year round (subject to availability)
Tenryo Hita Whisky Museum main
Tenryo Hita Whisky Museum bar
●Ticket purchase:
Please make a reservation in advance.
Web Reservations: Make a reservation through the special campaign website below.
https://kimono.mpuf.org/yoshu
By phone: 090-3732-8531
●Official Website
https://tenryo-hita-whiskymuseum.com/
◎Special campaign website:
https://kimono.mpuf.org/yoshu
◎Official youtube：
https://www.youtube.com/channel/UC9K2rmcbFW-WF2kDbtIHc-Q
◎Twitter for the campaign
Hita Tenryo Whisky Museum @HitaWhiskyPR
●Purpose of the Project, Highlights, and Campaign Details
◎Main Purpose of the Project
The Tenryo Hita Whisky Museum has “the largest collection of Western liquors in Japan” and has been selected as one of the “20 Best Museums in Japan*”. The museum is a place for culture, food, and sightseeing, where visitors can actually enjoy Western-style liquors at the attached bar while viewing the museum director’s 30,000-piece collection, which includes historically valuable distilling kilns from the Meiji period, rare bottles from around the world, and goods not for sale.
Hita City, about an hour from Fukuoka, is an international tourist destination with history, culture, and hot springs, and the Western liquor Museum has played a central role in the city, but the influence of Corona is strong and the bustle has yet to return.
Therefore, in order to enliven Hita City with culture and tourism and further promote Japan’s Western-style liquor culture to the world, the Tenryo Hita Whisky Museum will hold the “2023 Legendary Whisky Campaign” over a five-week period in November and December.
Nowadays, Japanese whiskey culture is attracting attention from all over the world. Through this campaign, we would like to promote Japanese whiskey culture and Tenryo Hita, a tourist destination, to the world.
※From Seibundo Shinkosha, “The World of Museums I Want to Know as an Education (Author: Yuji Kurihara, Deputy Director of Kyoto National Museum)
2021.07.28 “JIMOTO SHINBUN” Local Information
[Hita] http://www.jimotoshinbun.com/articles/2021-07-28.html
◎Point worthy of note
・Taste the value and culture of “Japanese Whiskey Culture” attracting attention from around the world. Japanese whiskey has a history of more than 100 years since the Meiji era. It is now a traditional Japanese liquor culture.
The world of great whisky is not only to be enjoyed and consumed, but also to be appreciated by learning about the history and culture of whisky.
Taste fine whisky while viewing the 30,000 items in the museum’s impressive collection of Western-style liquors.
Taste fine whisky while listening to a lecture on whiskey (history, culture, and taste) by the museum director.
・The director’s treasured collection, including a very rare 50-year-old whiskey will release.
Campaign will run for 6 weeks. Each week has a different theme, with the director’s choice of excellent whiskey!
The theme is Whiskey of the Five Continents: Around the World with Whiskey.
Promoting Tourism and Culture in the Tenryo Hita Region
Expanding multilingualism to attract overseas tourists
Culture Boosts Tourism Regional Cities Hit Hard by Covid 19.
Major tourist event information of Hita City:
-“Sennen Akari (1000yrs Lantern)” November 10-12, 2023
-Hita Tenryo Festival” November 11-12, 2023
-UNESCO Intangible Cultural Heritage “Hita Gion Hikiyama Event” Giant Yamahoko floats, 10 meters in height
-The Emperor and Empress stayed at Kameyama-tei Hotel in Hita Onsen in 2009.
-The Giants of progress (Shingeki no Kyojin) in HITA Museum and other spots throughout the city
-Hita Tenryosui Monde Selection and international award-winning famous water, etc.
◎Campaign Details
①Special museum tours during the campaign (with a talk by the director & mini snacks of famous whisky tasting)
②Weekly whisky tasting with snacks provided
Week1 11/12～16 Suntory Whisky
・Suntory Old Whisky
・Suntory Yamazaki 12years old
Suntory Oldest sold in Japan
This year is Yamazaki’s 100th anniversary.
2nd week 11/19～25 Scotch whisky
・Ballantine FINEST
・Ballantine Old Bottle (about 40 years old)
A blend of more than 40 carefully selected malt and grain whiskies that is calm and well-balanced without any sense of oomph.
3rd week 11/26～12/2 bourbon whiskey
・Bourbon Whiskey Fore Roses
・Bourbon Whiskey Fore Roses Black (about 30 years old)
4th week Dec. 3-9 Irish whiskey
・Bushmills, Inc.
・Jameson
・Basker
5th week Dec.10-16 Canadian whisky
・Canadian Club
・Old Canada (bottle about 40 years old)
Soft and mellow flavors made in the great Canadian wilderness.
Week 6 Dec.17-23 Nikka Whiskey
・Taketsuru (about 40 years old)
・Tsuru (about 40 years old, allt bottle)-Nikka Whiskey’s signature bottle
-A blend of Visia malt whiskey made exclusively with malts from Yoichi and Miyagikyo.
week１－６
③VR Tenryo Hita Western Whisky Museum opens
For those who cannot come to Japan (visit), you can simulate the museum and bar experience in VR.
You can also view videos related to famous whisky and its culture, as well as a special talk by the museum director.
VR Museum
④Special collaboration video on famous sake
The director and Western liquor-related personnel collaborated to send out a “Legendasy Special Collaboration Video” to promote this campaign.
Director TAKASHMA
⑤multilingual development
Campaign held in multiple languages to promote Japan’s Whisky culture to the world.
●Implementation Structure
Organizers: Tenryo Hita Whisky Museum, Organization for the Creation and Promotion of Traditional Culture
Special Cooperation: MPUF
Planning: Organization for the Promotion of Traditional Culture Creation
